More than 25 years of hospitality traditions
Charlopov Group was founded with the mission to offer its guests a sense of luxury and coziness, combined with authentic Bulgarian hospitality. Our chain brings together unique hotels that reflect the beauty of Bulgarian nature and culture, giving you the opportunity to touch the spirit of Bulgaria.
We are the first private hotel chain in Bulgaria, founded in 1999.
For the past 26 years, we have been offering our customers and partners not only high quality tourist services at competitive prices, but also the unforgettable feeling of “Home away from home”. Sharlopov embodies the idea of tourism related to health, spa, nature, cultural and historical heritage and family values.
We take care of your complete rest and health, while fulfilling our mission to establish Bulgaria as a year-round tourist destination with exceptional natural resources, mineral waters, unique climate and unique cultural and historical heritage. With your stay in our hotels, you will touch the heart of Bulgaria and the authentic Bulgarian culture.
Sharlopov Hotels embodies the company's values in a comprehensive vision — dynamic development, innovative thinking and inspiring proposals. We place emphasis on the high standards and quality of our products and services, professional service and constant striving for innovation — traits highly appreciated by our customers.
In Sharlopov, we value and maintain our traditions in the field of corporate social responsibility through various initiatives at national and local level. We work tirelessly to enrich these traditions and contribute positively to society and the environment.
Our portfolio
From the high peaks of Pirin to the seashore of Sozopol, each hotel brings its own unique atmosphere and offers a variety of experiences to make your holiday an unforgettable memory.
Sharlopov Group is a member of the following public organizations
Mission and values that guide us
At Sharlopov Group, we believe that luxury is not only expressed in comfort, but also in the attitude towards each guest and respect for nature. Our mission is to offer our guests an exceptional experience that brings together cultural heritage, natural beauty and personalized service.
Hospitality
We welcome every guest with open arms, providing a warm and welcoming service that creates a sense of home.
High quality service
We place an emphasis on providing the highest quality services, striving to meet and exceed the expectations of our guests.
Family Engagement
We are a family-owned hotel chain that reflects the values and commitment of the Charlopovi family in providing a personal approach and attention to every detail.
Loyalty
We build long-lasting relationships with our customers based on trust and consistency in service, fostering loyalty to our brand.
Awards and recognitions
Gold statuette for the pearl of Pamporovo
Global Media Group and VIP Communication - Global Leaders, Balkan Awards of Tourism Industry, 2024
The most effective investment in tourism
Bulgarian Hotel and Restaurant Association, 2004
Mountain Hotel of Bulgaria
Bulgarian Hotel and Restaurant Association, 2002
Second most important investment in the field of additional services
Ministry of Economy, 2002
Best investment in the Rhodope region
Bulgarian Hotel and Restaurant Association and the Union of Rhodope Hoteliers and Restaurateurs, 1999.
